Overview

Pacific Type

A self-initiated display typeface inspired by 1970s Southern California beach signage, Pacific is a chunky rounded sans built for warmth and presence. I designed the full character set, drew the specimen system, and released it as a free download.

Typography

Details

Pacific started as a folder of phone photos — laundromat lettering, taco truck signs, abandoned cinema marquees — that I'd been collecting on walks for years. I drew the typeface in Glyphs over six months, paying attention to the way SoCal hand-painted signage rounds its corners and squishes its proportions, the warmth of those decisions baked into the bones. The release specimen covered every weight and language, and the free download hit eight thousand designers in its first month.

Cover displaying bold "PACIFIC" in red and a large blue lowercase "a" with "DISPLAY 2024" below. Beside it are orange, pink squares, and a red circle on a beige background.

Open notebook on a beige surface displays "PACIFIC DISPLAY 2024" with large letter "A" in blue. Adjacent page shows "BCDFG" in red, color swatches, and a pencil.

Retro-inspired stationery set featuring “PACIFIC,” “OCEAN,” “SUN,” and “WAVE” typography designs in bold coral and blue on textured beige paper, arranged with minimalist desk accessories.

Poster on a textured wall reading "OCEAN PARK" in bold red and blue letters above an orange dot, with soft sunlight casting shadows.

Cozy desktop with a Pacific 2024 calendar, a potted plant, a coffee mug, and a notebook on a wooden table. Warm, inviting atmosphere.

Others

Other Works

Packaging

Nectar

Cold-pressed juice brand identity and packaging for Nectar, a small-batch beverage label in Silver Lake. I built the wordmark, the bottle system, and a paper-splash illustration language that carries across four launch flavors.

Red and beige cards with "NECTAR" in bold, playful letters are arranged on a brown surface. A yellow tag and a fresh strawberry add a vibrant touch.

Close-up of a hand holding a glass bottle with pink liquid labeled "NECTAR," set in a sunlit kitchen with lemons in a bowl, giving a fresh, inviting feel.

A bottle and glass of pink strawberry juice labeled "NECTAR" sit on a wooden tray with fresh strawberries and mint, in a sunlit kitchen.

Packaging

Nectar

Editorial Design

Marigold

Editorial system and three issues of Marigold, an independent quarterly magazine about slow living, plants, and small joys. I designed the masthead, the typographic system, and the hand-drawn botanical illustrations that anchor every cover.

A set of beige stationery items featuring the word "Marigold" in bold yellow and red text. Includes blue botanical sketches and dried flowers. Calm, natural aesthetic.

Hands holding an open book with a blue floral illustration on one page and cursive writing on the other. Warm, cozy lighting with a soft focus.

A cozy scene with a mug of coffee, "Marigold" magazine with a botanical cover, a leafy plant, and a beige cloth on a wooden table, bathed in warm light.

Editorial Design

Marigold

Branding

Sunday Sessions

Event identity and weekly poster system for Sunday Sessions, a monthly listening party at a record shop on Sunset. I built the wordmark, the poster grammar, and the Instagram rollout that announces each month's session.

Retro “SUNDAY SESSIONS” event branding set featuring a March 09 poster, matching wristband, card, vinyl record, and minimalist booklet on a beige background.

A poster reading "Sunday Sessions, March 09" is taped to a shop window. The warm sunlight and palm tree reflections convey a relaxed, inviting atmosphere.

Vinyl record and "Sunday Sessions" poster on a wooden table with a potted plant, coffee cup, and notebook. Warm, nostalgic ambiance.

Branding